Adidas is back for more! The German-athletic-wear company was the most popular sneaker brand on Instagram last year and that was all due to Kanye’s Yeezy’s.
Since the annual sales of Adidas increased by 10% last year, the company has decided to expand its lucrative partnership with Kanye. People obsessed with sneakers were obsessed with Kanye’s Yeezy Boost sneaker line and the releases sell out almost immediately every time!
Plans for the new line will include performance sneakers and apparel that are released under the Adidas + Kanye West label. It will be a shift from the streetwear fashion that we’ve been seeing.
Watch the video below: